The course will include the following;

• USPs - why they are important, understanding what your USP is and how to showcase it on your own website
• Selling a solution
• Content structure and how this impacts conversions
• A/B split testing: how to create a split test and monitoring the results
• Creating effective landing pages - drawing a wire frame and an introduction to tools to aid with creating standalone landing pages
• Tracking campaigns using Google analytics URL tool builder
• Website calls to action
• Website best practices
• Capturing data for email marketing purposes that is in line with GDPR
• Remarketing/retargeting at different stages e.g. abandon cart, specific product etc
• Using video to enhance the website visitors experience
• Using live chat
• E-commerce websites

Templates will be provided to all participants throughout the workshop to enable you to audit your online conversion optimisation and create an action plan.