270219 Social Media & Digital Marketing Programme

Kilkenny River Court Hotel, John Street, Kilkenny
4 Full day Workshops commencing Friday 20th September for 4 consecutive weeks
9.30am - 4.30pm each day
Business Training

This is a practical 4 day programme that will provide participants will the skis, tools and knowledge to be able to develop an integrated digital marketing strategy.

This event is no longer available

Programme Content

Day 1 Social Media Tools - Facebook, Instagram & Twitter

  • Setting up these social media channels - step by step guide
  • Understanding how the Facebook & Twitter newsfeed filter works and tips/techniques on how to get a higher organic reach
  • Developing a social media strategy and having the tools to be able to implement it
  • Measurement tools - free tools to measure the success of your page and benchmark against competitor

Day 2 Creating Impact Image and Video Content using Smartphone Apps

  • Creating impactful images using free online tools and apps like Canva, Snapfeed, etc.
  • Learn how to tell your story with video and different types of video content
  • Capturing video and simple editing tools and features

Day 3 LinkedIn for Business Networking & Customer Acquisition 

  • An introduction to LinkedIn and the different account types available
  • Learn why you should be using LinkedIn for networking and potential customer acquisition
  • Understand the key features and advice on how they can create leads and sales

Day 4Building an Effective Website & SEO

  • An introduction to SEO &  understanding on how Google rank websites
  • Learn about Google's core algorithms and how they impact on SEO
  • Learn how to complete keyword research and optimise on-page content
  • Google analytics - how to create an account, install and analyse key reports