270219 Social Media & Digital Marketing Programme

Kilkenny River Court Hotel, John Street, Kilkenny
4 Full day Workshops commencing Friday 20th September for 4 consecutive weeks
9.30am - 4.30pm each day
Business Training

This is a practical 4 day programme that will provide participants will the skis, tools and knowledge to be able to develop an integrated digital marketing strategy.


Programme Content

Day 1 Social Media Tools - Facebook, Instagram & Twitter

  • Setting up these social media channels - step by step guide
  • Understanding how the Facebook & Twitter newsfeed filter works and tips/techniques on how to get a higher organic reach
  • Developing a social media strategy and having the tools to be able to implement it
  • Measurement tools - free tools to measure the success of your page and benchmark against competitor

Day 2 Creating Impact Image and Video Content using Smartphone Apps

  • Creating impactful images using free online tools and apps like Canva, Snapfeed, etc.
  • Learn how to tell your story with video and different types of video content
  • Capturing video and simple editing tools and features

Day 3 LinkedIn for Business Networking & Customer Acquisition 

  • An introduction to LinkedIn and the different account types available
  • Learn why you should be using LinkedIn for networking and potential customer acquisition
  • Understand the key features and advice on how they can create leads and sales

Day 4Building an Effective Website & SEO

  • An introduction to SEO &  understanding on how Google rank websites
  • Learn about Google's core algorithms and how they impact on SEO
  • Learn how to complete keyword research and optimise on-page content
  • Google analytics - how to create an account, install and analyse key reports