270220 Advanced Social Media & Digital Marketing Programme

Venue:
River Court Hotel, John Street, Kilkenny
 
Date:
01/11/2019
 
Note:
2 Full Day Workshops Friday 1st & 15th November
 
Time:
9.30am - 4.30pm each day
 
Category:
Enterprise Week
 

The aim of this programme is to develop an implement an advanced social media marketing strategy for your business.

This event is no longer available
 

Programme Content

DAY 1: Advanced SEO & Google Tools

  • Google Algorithms
  • Google Search Console
  • Google Analytics
  • SEO 3 stages: On-page; Technical & Off page
  • Competitor Analysis
  • Search Engine Performance

DAY 2 Advanced Social Media (Facebook & Instagram)

  • Using advanced Facebook features like Instant Experience, News Feed Audience Optimisation, Messanger Auto-Messages, etc.
  • Designing slideshows for use on Facebook & Instagam
  • Setting KPI's and Analysis of Facebook & Instagram accounts using free and low cost tools
  • Advertising Campaigns