270221 Facebook Marketing for Beginners

Kilkenny River Court Hotel, John Street, Kilkenny
Friday 31st January 2020
9.30am - 4.30pm
Business Training

To provide the participants with the skills, tools and knowledge to be able to use Facebook effectively in their business for networking with existing and new customers and for customer acquisition.

Booked Out

Course Content

• Introduction - the history & evolution of Facebook

 • Facebook users’ demographics – enable them to gauge how effective Facebook will be for their business 

• Profile vs. page vs. group - give participants an understanding of the difference between all three  • Introduction to designing visual content using Canva 

• Setting up Facebook page – a walk through the step by step process of setting up the account and a business page

• Understanding Facebook’s news feed filter to ensure high organic reach and engagement • Facebook features and tools – a walk through Facebook page features and tools 

• Running competitions is one of the most popular activities on Facebook. Participants will learn about Facebook promotion guidelines and how to run a successful competition that complies with Facebooks promotion guidelines 

 • Using Facebook app and page manager app

• Facebook Insights – a walk through Facebook insights and how to read the reports 

• Case Studies – showcasing relevant case studies

Practical elements

• Hands on experience using Facebook features and tools. 

• Using Canva to design impactful images for Facebook  


To take part in the practical elements all participants should bring a fully charged laptop (not a tablet) and smartphone for this workshop.