Course Content

• Introduction - the history & evolution of Facebook

 • Facebook users’ demographics – enable them to gauge how effective Facebook will be for their business 

• Profile vs. page vs. group - give participants an understanding of the difference between all three  • Introduction to designing visual content using Canva 

• Setting up Facebook page – a walk through the step by step process of setting up the account and a business page

• Understanding Facebook’s news feed filter to ensure high organic reach and engagement • Facebook features and tools – a walk through Facebook page features and tools 

• Running competitions is one of the most popular activities on Facebook. Participants will learn about Facebook promotion guidelines and how to run a successful competition that complies with Facebooks promotion guidelines 

 • Using Facebook app and page manager app

• Facebook Insights – a walk through Facebook insights and how to read the reports 

• Case Studies – showcasing relevant case studies

Practical elements

• Hands on experience using Facebook features and tools. 

• Using Canva to design impactful images for Facebook  

To take part in the practical elements all participants should bring a fully charged laptop (not a tablet) and smartphone for this workshop.