**Please note - All participants must bring a fully charged laptop (not a tablet) and smartphone for this workshop**

Course Content

• Introduction to digital marketing and how it has and is evolving for Micro-businesses and SMEs • Strategy development and looking at the key stages – examples of integrated marketing plans/campaigns (template provided)  

 • A structured approach to a creating and implementing a successful digital marketing strategy – RACE Framework and SOSTAC ®

• Customer persona creation 

• Review existing position in the market place 

• Setting objectives/ goals & targets (KPIs)

• Analysis: tools to analyze and what the numbers say

• Tool kit: Top tools for management and measurement   

Practical elements

• Choosing digital channels, allocating time and budget

• Creating customer personas

• Defining USPs and tactics on how to ensure customers are aware of them

Please note this course is currently FULL and we may look at running another of these courses in the coming months. If you would like to be added to our expression of interest list for this course, please contact us on 056 7752662.