270245 Facebook Advertising During COVID19

Venue:
Webinar via Zoom - Login details will follow
 
Date:
04/06/2020
 
Note:
Thurs 4th June 2020
 
Time:
10.00am - 12.00 noon
 
Category:
Business Training
 

To provide all participants with the skills, tool and knowledge to be able to plan and implement a successful Facebook advertising campaign

Free
Booked Out
 
 

This course is designed for those that have boosted a few Facebook posts and are familiar with a Facebook business page.


Course Content 

  • Creating saved, custom and remarketing audiences.
  • Boosting vs. using ads manager.
  • Planning an advertising campaign that brings people through from brand awareness to the decision stage of the customer journey.
  • Using advanced tools like Instant Experience and setting up Lead Forms.
  • Facebook live: how to run a live stream, key considerations and features.
  • A walk through the Facebook ads manager platform – how to create an ad from scratch.
  • Case Studies – showcasing relevant case studies.
  • Q&A throughout. 

Objectives:

At the end of the workshop each participant will:

  • Be able to create audiences for each stage of the customer’s online journey
  • Know how to use Facebooks ads manager to create impactful and successful advertising campaigns
 

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