This course is designed for those that have boosted a few Facebook posts and are familiar with a Facebook business page.

Course Content 

• Creating saved, custom and remarketing audiences.
• Boosting vs. using ads manager.
• Planning an advertising campaign that brings people through from brand awareness to the decision stage of the customer journey.
• Using advanced tools like Instant Experience and setting up Lead Forms.
• Facebook live: how to run a live stream, key considerations and features.
• A walk through the Facebook ads manager platform – how to create an ad from scratch.
• Case Studies – showcasing relevant case studies.
• Q&A throughout. 

Objectives:

At the end of the workshop each participant will:

• Be able to create audiences for each stage of the customer’s online journey
• Know how to use Facebooks ads manager to create impactful and successful advertising campaigns