Building a Strong Brand

Venue:
Online - Login details to follow
 
Date:
20/04/2021
 
Note:
Tuesday 20th and Wednesday 21st April
 
Time:
9.30am - 1.00pm
 
Category:
Business Training
 

In this course, particpants will learn what factors make for a successful brand and gain the knowledge required to brand their business effectively.

This event is no longer available
 

This Course will run over two half days - Tuesday 20th and Wednesday 21st April from 9.30am - 1.00pm.

Who is this course for:

New and existing businesses wishing to develop a strong brand for their business.

Objectives:

Understand the importance of good branding & packaging Gain the knowledge required to brand and package products and services effectively.

Content:

Learn what factors make for a successful brand. Participants on this training course will gain the knowledge required to brand their business effectively. Our practical ‘how to’ guides and templates on branding will help participants to:

  • Understand Branding
  • Define their Brand
  • Create a Brand Roadmap / Brand positioning chart.
  • Visualise their Brand
  • Bring their Brand To Life
  • Communicate their Brand effectively
  • Protect their Brand identity from infringement 

Outcomes:


After completing this brand training Course participants will:

  • Have greater understanding of branding and the branding process.
  • Have analysed and evaluated their current brand position and carried out a ‘Brand Audit’.
  • Have defined their brand Positioning: Who they are? What is their brand Mission? What is their Brand Vision? What rare their Brand Values? What they do best? What makes them Unique? What is the best Brand Position? Why they should matter to their target consumers?
  • Have a clear ‘Brand Positioning’ template completed to enable them to bring their business vision to life.
  • They will have learned the value of good design for their business and feel empowered to be their own brand ambassador, building brand loyalty, maintaining and protecting their brand reputation into the future.


Please Note

Zoom login details will be sent one or two days before the course commences.  If you can not find your login email in your normal inbox, we would strongly advise that you also check your spam/junk mail folder. 

Due to the limited number of spaces available, this programme is limited to Businesses based in Kilkenny (City and County) only.
If you are from outside this region and are interested in a programme similar to what we are offering, we would kindly request that you get in touch with the Local Enterprise Office in your region and they will advise you if they are planning to run a similar programme. Thank you for your co-operation.