This Course will run online over two dates: Monday 27th and Thursday 30th September from 10.00am - 12.30pm

Objective:

This hands-on workshop will give participants the skills and tools needed to create effective video using a smartphone and website applications. Delegates will leave the workshop having learned the skills they need to produce their own videos. They’ll understand how to make effective marketing videos for their business.

Content:

This workshop will take participants through the key elements of shooting a marketing video including:

• Understanding how video content fit into an online marketing strategy?
• Planning videos – What videos each participant should make that would benefit their business and customers
• What is the best structure for video?
• Creating videos for social media stories and using Instagram reels
• Choosing the right shots
• Storyboarding – how to storyboard the video to ensure good flow of information and structure
• Tools, tips and apps and tools for creating better video & editing video.
• Shooting video on a smartphone. Tools and tricks.
• Finding the best light for videos and what equipment should participants invest in?
• How to upload video to popular hosting sites including Instagram, YouTube and Facebook.
• How to get people to watch videos. Tips and techniques to achieve this.
• Case Studies of businesses using video effectively to attract new customers to their social media channels and website

Practical elements

• Create short form video content for social media
• Planning and storyboarding a short video
• Record a shoot and edit a short video for their business

To take part in the practical elements of this course, all participants should have a fully charged smartphone to hand.

Outcomes:

At the end of this course, you will:

• Know how to plan, create, edit and upload videos using a smartphone, apps and web applications for use on websites and social media
• Learn how to promote those videos online
• Understand the importance of video marketing for your business

Please note:

Zoom login details will be sent one or two days before the course commences. If you can not find your login email in your normal inbox, we would strongly advise that you also check your spam/junk mail folder.

Due to the limited number of spaces available, this programme is limited to Businesses based in Kilkenny (City and County) only.
If you are from outside this region and are interested in a programme similar to what we are offering, we would kindly request that you get in touch with the Local Enterprise Office in your region and they will advise you if they are planning to run one.