This programme will be delivered over 6 half days -  November 1st, 8th, 15th, 22nd, 29th & December 6th - From 2.00pm to 4.30pm

This programme is suitable:

• Participants are familiar with Microsoft word (as wordpress commands are similar)
• Participants are familiar with all basic commands (save, cut, paste, double click etc)

Course Content:

Session 1: Website Development - Everything you need to know before you start!

Selecting & purchasing your domain name – key considerations
Hosting – what is this, what does good look like, getting the best service and value
Understanding website performance requirements
An overview of all available free tools to assess your website as you build
The do’s and don’ts of web development
All technical considerations

Session 2: Picking your Wordpress Template

Understanding the wordpress interface
Types of templates to consider
Aligning your template choice with your website goals
All technical aspects to consider at this early stage
Step by step guide in selecting and setting up your wordpress template

Session 3: Developing the Visual Look & Feel of Your Website

Masterclass on understanding the impact of colours and fonts
Understanding User Experience (UX) and how to ensure you ‘put yourself in your customer’s shoes’
Understand the importance of wire-framing and sketching
Guidance on free and paid for Image libraries – selecting the best images for your website
Introduction to ‘your own home page’
Step by step guide on designing your Home Page
HOMEWORK (using a bespoke step by step guide – build your home page)

Session 4: Website Design Progression

Review of any issues faced on homework (max 30 mins)
Website progression - Adding and designing multiple pages
Understanding how to update & add content
Building a blog
A review of other design features of Wordpres

Session 5: The Principles of Search Engine Optimisation

Understanding the basics of Search Engine Optimisation
Overview on how Google reads websites – top 10 tips on maximising your exposure
Guidance on undertaking key word research – do’s and don’ts
Guidance on all available SEO tools – keyword research, yoast etc
Monitoring and tweaking your SEO based on monthly analysis

Session 6: Launching Your Website

Step by step guide on pre-launch review and action plan
Putting your website live
Assessing effectiveness once live – online speed tests, final user experience etc
Security & Updates - Keeping your site up to date and secure
Performance Monitoring - Ensuring your site is running smoothly – and how to do this
Caching and Content Delivery Network – understanding how to speed up your site and reduce server overload

Please Note:

Zoom login details will be sent one or two days before each session commences. If you cannot find your login email in your normal inbox, we would strongly advise that you also check your spam/junk mail folder.

Due to the limited number of spaces available, this programme is limited to Businesses based in Kilkenny (City and County) only.
If you are from outside this region and are interested in a programme similar to what we are offering, we would kindly request that you get in touch with the Local Enterprise Office in your region and they will advise you if they are planning to run one.