This programme will run over 6 dates - April 21st & 28th, May 5th, 19th & 26th, June 2nd from 2.00pm to 4.30pm each day

Who is this course for ?

This course is designed for business owners and managers that want to take their digital marketing strategy to another level. This course is advanced and is designed for existing businesses that have a digital marketing presence.

The objective:

To give you the skills, tools and knowledge to be able to develop and implement a robust, integrated digital marketing strategy for your business that delivers a high return on your time and monetary investment.

The Programme consists of the following modules:

Module 1: Digital Marketing Strategy

At the end of this workshop you will be able to evolve your digital marketing strategy and understand how to take your digital marketing to a new level. You will also be aware of a suite of tools to assist with your social media management and reputation management and know how to use them effectively. If you have an existing digital marketing strategy documentation, please have it to hand for this module.

Module 2: Building Your Business Brand This module will enable you to build your business brand using a range of social media channels like LinkedIn, Instagram, Facebook and Twitter.  It would be of benefit to create a Canva.com account prior to the day and download relevant design apps (an up-to-date list will be provided prior to the day).

Module 3: SEO Advanced SEO consists of three main components: on page, off page and technical. This module will walk you through each component and give you hands on experience using a range of tools to aid with SEO and monitoring. You will be able to evaluate you own website SEO and create an action plan for completion after the course. You will be required to have your Google Search Console and Google Analytics set up prior to attending the course. Phone and email support will be provided to assist you if required/needed.

Module 4: Online Sales Optimisation This course/module will provide the you with the tools and techniques to be able to convert more sales leads via their website.

Module 5: Social Media Storytelling This module is designed to help you use move visual means of telling your brand story. To help you to develop your narrative and ensure it is consistent across all platforms. You will be required to have some apps downloaded and laptops with you on the day. App list will be sent prior to the workshop.

Module 6: Digital Display Advertising This module will give the you the skills, tools and knowledge to be able to create a Google Display ads campaign and monitor it effectively. You will be required to have your Google Ads account set up prior to participating in this course. Phone and email support will be provided to assist them if required/needed.

Outcome:

At the end of the course, you will: • Know how to amend your digital marketing strategy for a higher return • Be aware of advanced digital marketing tactics and techniques • Have access to a range of free and low-cost tools that will assist you with developing and implementing your amended strategy

IMPORTANT: To take part in the practical elements all participants must have a fully charged laptop (not a tablet) and smartphone for all the above workshops. 

Please Note:

Due to the limited number of spaces available, this programme is limited to Businesses based in Kilkenny (City and County) only. If you are from outside this region and are interested in a programme similar to what we are offering, we would kindly request that you get in touch with the Local Enterprise Office in your region and they will advise you if they are planning to run one.