Please note, this is a Beginners Digital Marketing Programme.

If you are interested in participating in this programme, we advise that you read the following course details carefully and please fill out the Expression of Interest Form CLICK HERE and return

We will advise you if you have been successful in securing a place on this programme and if you have been successful we will forward you the payment link for this programme (The programme cost is €50).

Objective:

This Digital Marketing Beginners Programme has been developed to provide businesses with limited knowledge and experience the tools they need to manage these digital platforms with confidence.

Content:

The aim of our Digital Marketing for Beginners course is to give businesses all the essential skills and knowledge they need to effectively manage their digital resources. This interactive programme is delivered with many demonstrations and examples which helps to make learning about usually complex topics easy to understand and interesting. This course is broken down into six modules.

• Developing a Digital Marketing Strategy
• Creating Effective Content
• Search Engine Optimisation Skills
• Managing Social Media Channels
• Understanding Google Ads
• Analysing the Performance of Digital Campaigns

Outcomes:

• Ability to create SMART digital marketing strategies that will guide digital marketing campaigns which will significantly increase the probability of success and return on investment.
• The knowledge and skills to effectively manage SEO, social media channels and Google Ad campaigns with the confidence of knowing that best practices have been followed.
• The discipline to continuously monitor digital campaigns to quickly identify if a campaign is not delivering and the tools to pivot or adjust in order to avoid losing unnecessary budget on an ineffective campaign.

Please note:

Due to the limited number of spaces available, this programme is limited to Businesses based in Kilkenny (City and County) only. If you are from outside this region and are interested in a programme similar to what we are offering, we would kindly request that you get in touch with the Local Enterprise Office in your region and they will advise you if they are planning to run a similar programme. Thank you for your co-operation.