Digital Marketing for Beginners Programme

Venue:
Online - Login Details to Follow
 
Date:
29/09/2021
 
Note:
Sept 29th, Oct 6th/13th/20th & Nov 3rd/10th
 
Time:
9.30am - 12.00noon
 
Category:
I.T. Training
 

This Programme is designed to give particpants all the essential skills and knowledge they need to effectively manage their digital resources. This interactive programme is delivered with many demonstrations and examples which helps to make learning about usually complex topics easy to understand and interesting. ***************************************** PLEASE NOTE: Currently we are experiencing issues with our online booking system. If you are having difficulties with booking, please contact 056-7752662 or email bookings@leo.kilkennycoco.ie We apologise for any inconvenience caused.

This event is no longer available
 

This programme will be delivered online over 6 half days - Sept 29th, Oct 6th, 13th, 20th and Nov 3rd and 10th from 9.30am - 12.00pm 

This programme is suitable for:

• Participants that are using social media platforms for their personal lives (and are therefore familiar with basic functionality)
• Participants that are currently using at least one social media channel for their business
• Participants who understand that time is required on a weekly basis to really drive their digital marketing

Course Content:

Session 1: Introduction to Digital Marketing & Persona Development
Session 2: Creating Effective Content for all Digital Platforms
Session 3: The Importance of Search Engine Optimisation
Session 4: Maximising Exposure on Social Media Channels (Facebook, Twitter & Linkedin)
Session 5: Maximising Exposure on Social Media Channels (Instagram, Canva & Video)
Session 6: Your Digital Marketing Strategy - Bringing It All Together

Outcomes:

  • Ability to create SMART digital marketing strategies that will guide digital marketing campaigns which will significantly increase the probability of success and return on investment.
  • The knowledge and skills to effectively manage SEO and social media channels with the confidence of knowing that best practices have been followed.
  • The discipline to continuously monitor digital campaigns to quickly identify if a campaign is not delivering and the tools to pivot or adjust in order to avoid losing unnecessary budget on an ineffective campaign.

Please Note:

Zoom login details will be sent one or two days before each session. If you can not find your login email in your normal inbox, we would strongly advise that you also check your spam/junk mail folder.

Due to the limited number of spaces available, this programme is limited to Businesses based in Kilkenny (City and County) only.
If you are from outside this region and are interested in a programme similar to what we are offering, we would kindly request that you get in touch with the Local Enterprise Office in your region and they will advise you if they are planning to run one.