This virtual programme is being delivered by Sandra Hennessy, the face and name behind Be Dynamic. Sandra started out working in the digital world in early 2002 and since then has taken the plunge and set up her own business in Tipperary. Sandra is well known in the digital marketing world and is seen as one of the leading service providers of digital marketing training, consultancy and services in Ireland.

This programme will give participants the skills too and knowledge to be able to improve their skills in creating targeted content, improved content distribution, enhanced engagement & optimisation and ensuring that their digital marketing strategy is aligned with their overall business objectives.

The dates for the virtual workshops are outlined below, with one-to-one mentoring scheduled intermittently throughout the programme

Wednesday 18th May 2.00pm - 4.30pm

Wednesday 25th May 2.00pm - 4.30pm

Wednesday 01st June 2.00pm - 4.30pm

Thursday 09th June 2.00pm - 4.30pm

At the end of this programme participants will
• Be able to evolve their digital marketing strategy and understand how to take their digital
marketing to a new level. They will also be aware of and be able to use a suite of tools to assist
with their CRO, SEO, SEM, social media management and reputation management and know
how to use them effectively.
• Understand their customer touchpoints, their experience and their overall customer lifecycle and
be able to target their customers at each stage of the customer journey online.
• Know how to effectively measure their marketing efforts and be able to continue to evolve their
strategy to ensure a high ROI/ROAS.
• Be aware of further interventions and supports that they can avail of to further enhance their
business.

The cost of this programme is €50