This course is designed for those that have boosted a few Facebook posts and are familiar with a Facebook business page.

Course Content

• Creating saved, custom and remarketing audiences.
• Boosting vs. using ads manager.
• Planning an advertising campaign that brings people through from brand awareness to the decision stage of the customer journey.
• Using advanced tools like Instant Experience and setting up Lead Forms.
• Facebook live: how to run a live stream, key considerations and features.
• A walk through the Facebook ads manager platform – how to create an ad from scratch.
• Case Studies – showcasing relevant case studies.
• Q&A throughout.

Outcomes:

At the end of the workshop each participant will:

• Be able to create audiences for each stage of the customer’s online journey
• Know how to use Facebooks ads manager to create impactful and successful advertising campaigns

Please note:  

Due to the limited number of spaces available, this programme is limited to Businesses based in Kilkenny (City and County) only.
If you are from outside this region and are interested in a programme similar to what we are offering, we would kindly request that you get in touch with the Local Enterprise Office in your region and they will advise you if they are planning to run a similar programme. Thank you for your co-operation.

This course is designed for those that have boosted a few Facebook posts and are familiar with a Facebook business page. Please have your Facebook access details  to hand to allow you to be able to log into Facebook on the day on a laptop/pc.