Facebook for Business

This workshop aims to guide business owners/managers who may/may not have taken their business online and are interested in exploring the potential of Facebook as a brand-building and marketing mechanism for their business. Participants will improve skills in targeted content creation, content distribution, engagement, optimisation, and ensuring that the overall digital marketing strategy meets with the overall business objectives.

Content Course objectives:

Within a highly interactive and collaborative workshop, you will be equipped to:

• Set up and customise your own Facebook page 
• Administer the page with multiple users
• Set up your own business blog
• Understand patterns of usage to maximise the potential of Facebook
• Upload content to Facebook
• Use plug-ins
• Drive traffic to your website
• Run advertising campaigns on Facebook

Topics include:

• Why Facebook? Is it important and should I be on it?
• How to use it effectively as a marketing tool
• How to set up a business page properly
• How a great business profile page on Facebook becomes your ‘Brand’
• Protecting your brand: how to claim your Facebook name
• How to connect with potential customers on Facebook and develop a following
• How to develop relevant content for your company
• How to use Facebook Analytics to your advantage
• Facebook Events: how to utilise them effectively
• Case studies: review and analyse a sample of existing SMEs’ Facebook pages for effective or poor content