Facebook is a vital part to the success of businesses in today’s connected world. The role that social media platforms play in the life of customers are significant and cannot be under estimated. Facebook has a unique market profile and different customer profiles engage differently with each platform. It is the role of the business owner to interact with their customers on the platforms they are most engaging with. Delivering content and connecting with customers in a social media environment is a skill that business owners must grasp to improve the success of their business. These skills begin with an understanding how to use Facebook for beginners as a business.

Our Facebook Beginners Course Aims:

• Understand what a Facebook Business Page is and the benefits it can have to a business
• Create a Business Facebook Page
• Understand how to increase Likes / Share / Reach on Facebook
• How to Engage the Customer using Facebook
• The Administration of a Facebook Page - adding new admins, multiple admins, privacy etc
• Understand the value of the business brand on Facebook
• Engaging with customers and building customer loyalty through Facebook.
• How to run a successful competition on Facebook
• The importance of Facebook Groups
• Show learners how to evaluate Facebook in relation to their own business and how it can be used to enhance customer engagement and generate more sales.
• See where Facebook has been used successfully to enhance a business of an SME in similar industries.
• Learn the free tools available to enhance their social media input and also reduce their social media input time.
• Gain new and fresh ideas on how to share content and build the Facebook Followers, Likes and Social Interactions
• Give confidence to learners on how to deal with negative comments on Facebook
• Learners will learn good Customer Relationship Management techniques through Facebook

Please Note:
Zoom login details will be sent one or two days before the course commences. If you cannot find your login email in your normal inbox, we would strongly advise that you also check your spam/junk mail folder.

Due to the limited number of spaces available, this programme is limited to Businesses based in Kilkenny (City and County) only.
If you are from outside this region and are interested in a programme similar to what we are offering, we would kindly request that you get in touch with the Local Enterprise Office in your region and they will advise you if they are planning to run one.