This course will provide you with a detailed understanding of how to run a Google Adwords campaign. You will be given the knowledge and ability to write an advert for your business on the Google Adwords Platform. Knowledge will be gained on how to set up a Google Adwords account correctly and how to find keywords to bid upon.

This course is aimed at delivering an understanding and set of skills that you can use to improve and achieve the success that well allow them run Adwords campaigns and get the best return on their online advertising budget.

The course will use practical examples and show a live environment by publishing a real Google Ad. 

Course Outline: 

Please find below a list of topics that will be covered during the training session. 

• How Google Adwords Works
• PPC (Pay Per Click) Ads or CPC (Cost per Click)
• The Google Search & Display Network
• Types of Keywords
• Negative Keywords
• Keyword Bidding Strategy
• Conversion Tracking and Funnels
• Ad Extensions
• Ad Campaign Management
• List FREE Resources Available
• Industry Best Practices
• Imagery Optimisation
• Other Google Tools eg: o Google Trends o Google Speed Test o Google Analytics o Google My Business

Outcomes:

• An improved understanding of Google Adwords
• The knowledge of how to set up and run a Google Adwords Campaign
• Knowledge of how the role of keywords in online adverts
• The skills to monitor and react to a changing keywords
• Detailed knowledge on how to manage your own Google Adwords Campaign.

Please note:

Zoom login details will be sent one or two days before the course commences.  If you can not find your login email in your normal inbox, we would strongly advise that you also check your spam/junk mail folder. 

Due to the limited number of spaces available, this programme is limited to Businesses based in Kilkenny (City and County) only.
If you are from outside this region and are interested in a programme similar to what we are offering, we would kindly request that you get in touch with the Local Enterprise Office in your region and they will advise you if they are planning to run a similar programme. Thank you for your co-operation.