Google Search Ads and Digital Display Advertising - Advanced

Course Content

• Introduction to Google Search & Display advertising
• Step by step on how to create a search & display advertising campaign in Google ads
• The anatomy of an effective search & display ad
• Understanding campaigns and AdGroups
• Dimensions of display ads and their placement
• Measuring conversions and setting KPIs
• Creating a Google remarketing campaign
• Understand how to reach your customers and the placement options that are available.
• Case studies & examples of successful display ads campaigns

Please note:

Participants will be required to have their Google Ads account set up prior to attending the course. Phone and email support will be provided to assist them if required/needed.

To take part in the practical elements, all participants should have a fully charged laptop (not a tablet) and smartphone for this course.

Zoom login details will be sent one or two days before the course commences. If you cannot find your login email in your normal inbox, we would strongly advise that you also check your spam/junk mail folder.

Due to the limited number of spaces available, this programme is limited to Businesses based in Kilkenny (City and County) only.
If you are from outside this region and are interested in a programme similar to what we are offering, we would kindly request that you get in touch with the Local Enterprise Office in your region and they will advise you if they are planning to run a similar programme. Thank you for your co-operation.