Search Engine Optimisation and Google Analytics

Venue:
Online - Login details to follow
 
Date:
19/04/2021
 
Note:
Monday 19th April
 
Time:
9.30am - 12.30pm
 
Category:
I.T. Training
 

This course will provide you with a detailed understanding of how to leverage the power of search, how search engines work and how they index a website for search results. You will be given the knowledge and ability to update a website in line with best practices in order to achieve better search place listings.

This event is no longer available
 


This course will provide you with a detailed understanding of how to leverage the power of search, how search engines work and how they index a website for search results. You will be given the knowledge and ability to update a website in line with best practices in order to achieve better search place listings.
This course is aimed at delivering an understanding and set of skills that you can use to improve and achieve the success that well implemented SEO techniques can achieve for your business.
The course will use practical examples by using your own websites to illustrate points of improvement while also making changes to your own SEO.

Course Outline:


Please find below a list of topics that will be covered during the training session.

  • How Google Indexing Works
  • Google Page Ranking
  • Defining SEO Keywords
  • SEO Meta Tags
  • Optimising Each Page of your Website
  • Writing Content / Blogs for SEO - SEO Management
  • List FREE Tools Available
  • Industry Best Practices
  • Imagery Optimisation
  • An in-dept understanding of Google Analytics
  • How to Evaluate the Data from Google Analytics
  • Create an Action Plan from the Goggle Analytics Data to improve Search Results
  • How to use the Google My Business Tool
  • Adding a Website to Google for Indexing
  • How to generate a Site Map for submission to Goggle
  • The importance of Blogs to SEO
  • The Importance of YouTube to SEO
  • How to use Google Tools eg: o Google Trends o Google Speed Test o Google Analytics o Google My Business

Practical Work

A section of this course will be given to practical work where you will be invited to put your new knowledge and skills into practice.

Outcomes:

  • An improved understanding of SEO
  • Knowledge of how SEO works and the benefits to your business
  • The skills and knowledge required to implement an SEO strategy
  • The skills to optimize their website for SEO
  • Knowledge of how to use the Google Tools for SEO
  • Detailed knowledge on how to manage your own website and how to improve your site in-line with SEO standards.

Please note:

Zoom login details will be sent one or two days before the course commences.  If you can not find your login email in your normal inbox, we would strongly advise that you also check your spam/junk mail folder. 


Due to the limited number of spaces available, this programme is limited to Businesses based in Kilkenny (City and County) only.
If you are from outside this region and are interested in a programme similar to what we are offering, we would kindly request that you get in touch with the Local Enterprise Office in your region and they will advise you if they are planning to run a similar programme. Thank you for your co-operation.