This Programme will be aimed at:

People considering starting up a new business, early stage start-up enterprises, people making transition from employment/education/moved to Ireland/ seeking new entrepreneurial challenge, etc.

The aim of the programme is to provide participants with the skills to assess the viability of their business ideas prior to moving into a full SYOB programme. Those completing this programme should have a considerable advantage when entering the full SYOB course.

Objectives of the programme:

•    Help the participant to understand:

•    Idea Generation

•    What area do they want to set up the business?

•    Is the business idea viable?

•    What risks/opportunities are they prepared to take?

The Modules:

1. Idea Generation

2. Identifying, Understanding and Researching the Target Market 

3. Viability of Business

4. Developing the Sales Pitch