Video Marketing

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Tues 22nd and Tues 29th Sept
9.30am - 12.00noon
I.T. Training

This two x half day workshop will provide the participants with the skills tools and knowledge to be able to plan and shoot video to market their business effectively.

This event is no longer available

This Online Workshop will take place on Tues 22nd and Tues 29th September 2020 - 9.30am to 12.00noon.

Course Content

  • How video content fits into an online marketing strategy?
  • Planning videos – What videos each participant should make that would benefit their business and customers
  • What is the best structure for video?
  • Choosing the right shots
  • Storyboarding – how to storyboard the video to ensure good flow of information and structure
  • Apps and tools for creating better video
  • Shooting video on a smartphone.
  • Tools and tricks -Finding the best light for videos and what equipment should participants invest in?
  • Tools and tips for editing video
  • How to upload video to popular hosting sites including Vimeo, YouTube and Facebook
  • How to get people to watch videos.
  • Tips and techniques to achieve this. 


At the end of the two modules all participants will

  • Be able to storyboard their videos
  • Will be able to shoot and edit video using a range of apps
  • Know how to plan a video calendar for their business

To take part in the practical elements all participants should have a fully charged smartphone for this workshop.

Please Note:

Due to the limited number of spaces available, this programme is limited to Businesses based in Kilkenny (City and County) only.
If you are from outside this region and are interested in a programme similar to what we are offering, we would kindly request that you get in touch with the Local Enterprise Office in your region and they will advise you if they are planning to run a similar programme. Thank you for your co-operation.