Laois Age Friendly Business Recognition Scheme Workshop

Age-Friendly Business is an approach to doing business that recognises and addresses the market opportunity afforded by a society where more people are living healthier for longer.

A workshop to introduce the Laois Age Friendly Business Recognition Scheme will be held on Thursday 31st August 2017 at 10:00am in the Council Chamber, Laois County Council, County Hall, Portlaoise. All Laois business owners, managers and staff are invited to attend. If you are interested in attending please RSVP Orla O'Byrne on 057-8697256 or 087-6950402.

Why a Business should have an Age Friendly Approach

  • Older people own 75% of the wealth in the EU and account for 50% of consumer spending
  • Older customers (65+) in Ireland have a revenue-declared annual income of over €6.5 billion
  • Older consumers will double in number in the next 30 years, and those over 80 will quadruple
  • Older people are loyal customers and outspend younger shoppers
  • Older customers not only spend locally and have a lot of purchasing power, but also have the time to shop
  • 50% of all toys are bought by grandparents
  • Over 50’s take on average almost three trips a year in Ireland, staying three nights away
  • According to the 2011 census figures for Sligo 13% of the population are aged 65 years and over

Ideas to make your business age friendly

Examples of low-cost and no cost ways you can make your business age-friendly and attract this powerful and growing segment of the population

  • Offer products and/or services that are appropriate for older adults, e.g. single portions
  • Make discounts or special offers available for older adults when possible
  • Offer assistance with shopping, and or drop off/delivery services
  • Provide respectful human contact, in person and on the phone
  • Place products on shelves which are accessible or readily offer assistance to reach items
  • Use large, clear fonts for signage, printed materials and websites
  • Moderate excessively loud music and noise
  • Speak clearly in low tones and repeat yourself if necessary

2017 Age Friendly

 

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