The Food Academy Start Programme – Expressions of Interest sought

The Food Academy Start Programme – Expressions of Interest sought

The Food Academy Start

The Food Academy Start Programme is designed for people who are looking to develop and grow small-scale food and drink production businesses. The programme is delivered through workshop style training and one-to-one mentoring sessions and is supported by SuperValu and Bord Bia. It is aimed at those in the early stages of developing their food or drink business. Selection criteria will apply.

Programme Content

The programme consists of four workshops covering 6 modules –

The Market and Market Analysis – routes to market, SWOT Analysis of your business

The Consumer – Interpreting Trends and data, Supervised visit to a Supervalu store

Pricing – Introduction to Finance, Margin Calculation, Promotional Pricing, Raising Funds, Business plans

The Proposition – Market mapping, positioning, Unique Selling points, USP development

Marketing -  Marketing plan, preparing for the retailer pitch, Guest Speaker – established Food Company

The Product – Product launch checklist, Packaging, Food Labelling & the law, Food Production and HACCP

Presentations for Supervalu – Introduction of the Supervalu panel, presentation from Supervalu to the participants and feedback

Moving on  -  This additional module prepares participants for the next steps in their journey and focuses on marketing, sales and raising brand awareness.

Each participant will receive two mentor sessions as part of the programme which will focus on individual producer needs with customised advice provided.

** Workshop content may vary slightly from that contained above.



Closing Date for Applications

September 16th 2019


September 30th 2019

Workshop 1

Week Beginning October 14th 2019

Workshop 2

Week Beginning November 11th 2019

Workshop 3

Week Beginning December 2nd 2019

Workshop 4

Week Beginning January 13th 2020


Week Beginning February 10th 2020

Trial Go Live

May 18th 2020

The cost to take part on the programme is €200 (inclusive of all course material, training & mentoring)

The application form can be found here. Contact Honor Deevy for more information.

Phone: 057 86 61800


Local Enterprise Office Laois, Business Support Unit, Laois County Council, Portlaoise.