Facebook for Business - Beginners

Venue:
Online
 
Date:
11/11/2021
 
Note:
Thursdays
 
Time:
10am to 1pm
 
Category:
Social Media
 

Free
 
 

This training will be delivered by Barry Murphy over two mornings - Thursdays 11th and 18th November

The course will cover the following:

Strategy

  • Social media for business, as part of an overall marketing mix.
  • How social media marketing can help a business.
  • Facebook as the leading social media platform and its place in today’s society.
  • Understanding that Facebook is about engagement, conversation, interaction and building a community of ambassadors for a brand.

Facebook for Business

  • How Facebook works.
  • The difference between a personal profile on Facebook and a Facebook Page for business.
  • The new Facebook layout, as of Oct / Nov 2020.
  • What your business wants to achieve on Facebook.
  • The importance of being ‘social’ on Facebook.
  • Setting up your Facebook business Page, including header and profile photos, inputting your business name, securing a customised url, completing basic information and linking to website, email, etc.
  • How to include a call-to-action button on a Facebook Page.

Posting & Audiences

  • How to secure an initial audience, by inviting friends and email contacts to ‘like’ your Page.
  • How to post on your Facebook Page – best practice.
  • How to attach photos, videos and other links to a post.
  • What types of posts to use, e.g. asking questions, getting opinions, offering choices, photos, videos, etc.
  • How often and when to post for best engagement.
  • Scheduling future posts.
  • ‘Liking’ other Pages as your Page and sharing their content with your audience.
  • How to run simple competitions on Facebook.
  • Facebook for B2B marketing.
  • Administration : Understanding the basic elements of the Admin Panel.
  • Adding admins to your Page.
  • An introduction to Insights, the market intelligence that Facebook offers the business owner, including the demographics of people who like your Page.
  • Basic Advertising : How to ‘Promote Page’ and ‘Boost Post’.