This training will be delivered by Barry Murphy over two mornings - Thursdays 11th and 18th November

The course will cover the following:

Strategy

• Social media for business, as part of an overall marketing mix.
• How social media marketing can help a business.
• Facebook as the leading social media platform and its place in today’s society.
• Understanding that Facebook is about engagement, conversation, interaction and building a community of ambassadors for a brand.

Facebook for Business

• How Facebook works.
• The difference between a personal profile on Facebook and a Facebook Page for business.
• The new Facebook layout, as of Oct / Nov 2020.
• What your business wants to achieve on Facebook.
• The importance of being ‘social’ on Facebook.
• Setting up your Facebook business Page, including header and profile photos, inputting your business name, securing a customised url, completing basic information and linking to website, email, etc.
• How to include a call-to-action button on a Facebook Page.

Posting & Audiences

• How to secure an initial audience, by inviting friends and email contacts to ‘like’ your Page.
• How to post on your Facebook Page – best practice.
• How to attach photos, videos and other links to a post.
• What types of posts to use, e.g. asking questions, getting opinions, offering choices, photos, videos, etc.
• How often and when to post for best engagement.
• Scheduling future posts.
• ‘Liking’ other Pages as your Page and sharing their content with your audience.
• How to run simple competitions on Facebook.
• Facebook for B2B marketing.
• Administration : Understanding the basic elements of the Admin Panel.
• Adding admins to your Page.
• An introduction to Insights, the market intelligence that Facebook offers the business owner, including the demographics of people who like your Page.
• Basic Advertising : How to ‘Promote Page’ and ‘Boost Post’.