This two day training course will be facilitated by Brian Dolan in The Bush Hotel, Carrick On Shannon, Co. Leitrim.

Saturday 28th of May 2022:

9.45 : Doors open
10.00 : Workshop begins – Introductions
11.15 : Coffee break
1.00 : Lunch (Participants will have to make their own lunch arrangements)
1.30 : Workshop resumes
2.45 : Short break
4.00 : End training day
4.15 : Individual private questions (on request)

Sunday 29th of May 2022:

9.00 : Doors open- Individual time (On request)
10.00 : Workshop begins
11.15 : Coffee break
1.00 : Lunch (Participants will have to make their own lunch arrangements)
1.30 : Workshop resumes
2.45 : Short break
4.00 : Workshop End
4.15 : Individual private questions (on request)

Course Overview

Saturday 28th - Day One

• 1. Self-Assessment - Introducing participants to Entrepreneurship and self employment. Examine motives and benefits to move into self-employment, identifying steps towards starting a business. Budgeting & Financial Goal Setting Y1 - Y2 - Y3. Getting started on your Business Plan.
• 2. Legal Issues for Startups - How to set up. Awareness of the relevant legal and tax implications of owning and operating your own business. Insurance-Licenses- Planning- Identify suitable Business Structure for your start up. Where to find useful information.
• 3. Preparing a Business Plan - Devise and develop a sound business plan for your start-up company. Including your realistic and relevant personal and business goals. How to complete To Funding Application standard or as required. Business Writing- Tips and Tricks to get your point across.
• 4. Thinking Clearly Exercises - Developing your business mindset through some simple practical exercises. Video Examples. The Numbers Game.
• 5. Bord Bia Business Case Study - Review & discussion. How to analyse business information effectively. Learn the essential questions to ask to evaluate any business - including your own.
• 6. Personality Types - Identify different personality types in business - Strategies to do business effectively with each type - Helps in employee selection too – Self awareness.
• 7. Tax & Keeping Records - How to diagram your business cashflow- How to handle incoming paperwork – Where and how to keep records quickly and easily. Why this is important for you. How to stay out of trouble with Revenue. Learn how to avoid the tax traps that hurt your business.
• 8. Business Owner Versus Self Employment - A Business Case Study on two Plumbers- Use this study through Q&A and discussion to uncover the purpose and long term potential of your own new business.
• 9. Value Proposition Canvas - Tools to build your business identity resources- Identifying your Unique Selling Point- Understand your business proposition and operations more clearly.
• 10. Elevator Pitch - Tell your memorable business story quickly and easily- in seconds- integrate your Value Proposition- Get attention- Keep attention.

Sunday 29th May - Day Two

(Recap Saturday material to begin)

• 11. Business Model Canvas - Build on your Value Proposition Canvas to develop and sketch out your Business Model using proven tools to get this important job done.
• 12. The Voice of The Customer - How to listen to the voice of your customer to your benefit. Quality- Price – Service – The three vital components of your relationship with your customer.
• 13. Sales & Prospecting - How to sell honestly and authentically to your customer – Closing Strategies – Where to find useful sales information – Discover the sales style that works for you.
• 14. Organisation & Time Management - Getting Things Done- Use proven principles to get the right thing done, at the right time- De-clutter your mind and workspace together- Simple effective tools for organisation.
• 15. Finance - Basic financial management for the small business. Determine current personal & Business financial commitments and needs. Evaluate your business idea, taking account of its inherent profitability & breakeven point. Funding supports and criteria for new businesses.
• 16. Characteristics of successful Entrepreneurs - Discover what makes the business owner tick – What one can do another can do- How to ask for business advice (And know when it is truthful and accurate)
• 17. Live Cashflow Projections - Tutor creates Cashflow Projections live on the big screen- You see exactly how to start- Common problems – Use your projections to figure out extra things you might have missed- Plan your income- Measure profitability- Pricing & Costing- Units required for breakeven and more.
• 18. Researching the market - Research Target Market establishing viability of the business. Primary and secondary research. Where to find useful information- How to apply it to your own situation.
• 19. Marketing for the small business - Evaluate market size and potential, developing a specific practical marketing plan and strategy for start-up.
• 20. Market Strategy for your business - This is a practical to-do list for you to carry out clearly identified tasks to bring money into your business. Working through this process with each participant as required. This the rubber-meets-the-road proven tool that will open up your business possibilities and make you more money straight away.
• 21. Recap & Review - Bringing back to your attention the important points covered in the workshop- Purpose of your business - Remembering the simple numbers in your business- Breakeven- Yearly financial targets imprinted on your brain- Number of customers you need- Your first tasks- And most importantly: When and how to ask for help. 

How This SYOB Training Will Be Delivered:

• This LEO Leitrim Start Your Own Business Course will be delivered in a collaborative style, actively encouraging interaction, discussion and opinion throughout.
• This approach is carefully designed to promote independent and critical thinking regarding the participants own business, developing their Business Evaluation skills through audio-visual learning support, devising and delivering elevator pitches, etc. balanced with detailed information and materials supplied.
• Case Studies, True Life Business examples, examination and discussion are included as part of a varied and comprehensive training delivery.
• Tutor and Peer support in developing marketing plans are part of the process, allowing practical skill development in developing and supporting each business on the Course with practical suggestions for marketing opportunities and activities. This skill development is vital in creating a Business owner that is self sufficient, mentally resilient and creative in overcoming obstacles and difficulties.
• Equal value and support will be given on this SYOB course to the entrepreneur exploring their idea or searching for a suitable business idea to become self employed in the future, as to the person engaging with the SYOB programme who is already on their clear path to start up.
• A recent SYOB Training Course delivered by Brian Dolan was evaluated by the participants afterwards, and received the maximum score of “Excellent” by every participant in every category. 
• Individual time is made available by the tutor for any participant to ask questions privately before/after each days training, on request.
• The tutor is available by email for questions/information/support/business plan edit for one month after the course is over.
• We know starting your business is important to you, so it is important to us to help you as much as we can at your time of change and progression.

Priority will be given to Leitrim Businesses who wish to attend this training.