CONTENT will include:

• Best Practice Approach: Learn the 10 things successful tourism businesses do differently when operating in a rural tourism environment

These businesses understand their ideal customers, have a customer direct booking focus, understand what influences their customers, offer an exceptional experience, committed to working on their business (e.g. invest in their website), build key relationships

•  Experience Development:Driving sales by developing and implementing your own unique kick-ass Leitrim Tourism Experience!

'The tourism product is what the customer buys, the tourism experience is what they remember.' Delivering world-class experiencesExtraordinary experiences through storytelling & Bringing the Experience to Life. Knowing Your Guest and What they Want

• Service Design: Building a strategic roadmap by focusing on various customer decision touch points to further propel the future of my business  
• Guest Experience: Make your GUEST experience second to none by understanding personalisation and how to use it to enhance the customer experience

The new level of customer expectation where you can stand out from your competitors; what questions to ask to find out how to accommodate customer personalisation, from targeted banners, customised travel itineraries, personalised emails, target market relevant images on sales channels, add-ons to reservations (e.g. activity, packages, transport, entertainment). So not just a B&B but part of a destination experience.

• Reputation Management: Ensure you stay top of the ranks by learning the most impactful and effective reputation management strategies

Looking at Trip Advisor, Online reviews, how to respond, manage, why it is important, how to increase rankings

This Masterclass will be delivered by Laura Magan from Momentum Consulting