Note:
3 half days, one morning per week for 3 weeks
Category:
Business Training
The main objective of this programme is to equip small business owners with the knowledge that allows them to optimise their website to work for them successfully.
This event is no longer available
Content will include:
What are search engines looking for?
Relevancy
Quality Content
User Experience.
Site Speed
Internal Linking
What are search engines no looking for?
Keyword Stuffing.
Intrusive Ads
Duplicated content
Hidden text and links.
Design Factors
Colour Scheme/fonts
Primary & secondary navigation.
Image editing.
Ecommerce Factors
Add simple buy now and add to cart buttons with paypal.
Other ecommerce options.
Analytics
Google analytics
Set Up
Audience
Acquisition
Email Reports
Google Search Console
Search traffic
Links
Mobile usability.
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