Facebook Advanced for Business

Venue:
Woodlands House Hotel
 
Date:
27/02/2019
 
Note:
Laptops Essential
 
Time:
9.30am - 4.30pm
 
Category:
Social Media
 

This advanced Facebook advertising course goes way beyond “how to boost a post” and shows you the latest techniques

This event is no longer available
 

Advanced Facebook Advertising

 

 

There are two reasons why businesses need to understand how to advertise on Facebook;

 

  1. On average, less than 9% of followers now see updates from a page so the old way of marketing on Facebook is over and
  2. Facebook ads are an amazing and affordable way of getting into anyone’s newsfeed to tell them about your products or offer, simply by spending a small amount of money e.g. for €5-€10 you can get your message out to thousands of potential customers. 

 

This advanced Facebook advertising course goes way beyond “how to boost a post” and shows you the latest techniques. 

 

Who is this course suitable for?

You must understand how to use Facebook and you need to already have a Facebook page setup. This is not suitable for people who are unsure how Facebook works.

 

What do you need?

This is a hands-on workshop and on the course you will setup lots of different types of advertising campaigns. Please bring a laptop. A tablet will not be suitable for many of the exercises.

Topics that we will cover

 

Overview of Facebook Ads

  • Why are your posts not being seen by the majority of your followers
  • How do Facebook ads work?

 

Step 1:  Design your ads so that they stand out and communicate your message

  • Ad dimensions
  • Design toolkit and hands-on creation of adverts

 

Step 2:  Know how to target the best audience for your business.

  • Basic and intermediate ways to target
  • Advanced targeting options
    • How to target visitors to your website
    • How to target a lookalike audience

 

Step 3:  Ensure your website will convert the traffic into enquiries and sales

  • What do you need to do on your website in order to turn the traffic from ads into enquiries and sales

 

Step 4:  Understand how best to run the ad campaign

  • Example campaign 1: How to get more people to see your posts
  • Example campaign 2: How to drive traffic to your website
  • Example campaign 3: How to get more followers for your page

 

Step 5:  Understand how to monitor your ads

 

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