Venue:
Woodlands House Hotel, Adare
This advanced Facebook advertising course goes way beyond “how to boost a post” and shows you the latest techniques.
This event is no longer available
Advanced Facebook Advertising
There are two reasons why businesses need to understand how to advertise on Facebook;
- On average, less than 9% of followers now see updates from a page so the old way of marketing on Facebook is over and
- Facebook ads are an amazing and affordable way of getting into anyone’s newsfeed to tell them about your products or offer, simply by spending a small amount of money e.g. for €5-€10 you can get your message out to thousands of potential customers.
This advanced Facebook advertising course goes way beyond “how to boost a post” and shows you the latest techniques.
Who is this course suitable for?
You must understand how to use Facebook and you need to already have a Facebook page setup. This is not suitable for people who are unsure how Facebook works.
What do you need?
This is a hands-on workshop and on the course you will setup lots of different types of advertising campaigns. Please bring a laptop. A tablet will not be suitable for many of the exercises.
Topics that we will cover
Overview of Facebook Ads
- Why are your posts not being seen by the majority of your followers
- How do Facebook ads work?
Step 1: Design your ads so that they stand out and communicate your message
- Ad dimensions
- Design toolkit and hands-on creation of adverts
Step 2: Know how to target the best audience for your business.
- Basic and intermediate ways to target
- Advanced targeting options
- How to target visitors to your website
- How to target a lookalike audience
Step 3: Ensure your website will convert the traffic into enquiries and sales
- What do you need to do on your website in order to turn the traffic from ads into enquiries and sales
Step 4: Understand how best to run the ad campaign
- Example campaign 1: How to get more people to see your posts
- Example campaign 2: How to drive traffic to your website
- Example campaign 3: How to get more followers for your page
Step 5: Understand how to monitor your ads
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