Google Analytics (Beginners)

Many businesses have websites but how many businesses actually know how their website is
performing? Google analytics is a free tool businesses can utilise to monitor their websites
performance. This information can be used to make informed business decisions going forward.

This course aims to show attendees how to use Google Analytics to track their websites performance:

Course Content

• Introduction to Google Analytics (GA)
• How to set up a GA account
• Adding the GA tracking code to your website
• Understanding your account structure
• Learn about GA reporting
• Creating a measurement plan and defining your website objectives
• Learn about unfiltered views, master views and test views
• Setting up filters
• Setting up goals and mapping these to your overall website objectives
• Attendees will get access to a demo account which we will navigate through during the Course