How to Run Facebook Advertising Campaigns Webinar

Online Virtual Classroom
Wednesday 3rd June
1.30pm - 4.30pm
Business Training

This advanced Facebook advertising Webinar goes way beyond “how to boost a post” and shows you the latest techniques. This is for Limerick businesses only.

This event is no longer available

This is an intermediate level course for LIMERICK BUSINESSES ONLY which includes some advanced techniques.

Who is this course suitable for?


This course is very suited to retailers who want to promote their products to local, national and international shoppers


This is an intermediate level course which includes some advanced techniques.


This is suitable for you if you already understand how to use Facebook and you are using a Facebook business page for marketing.


This is not suitable for people who are unsure how Facebook works e.g. Beginners.


How does it work?


Click on this link to watch a video which explains how the online course works



What is involved in an online course and how does this online course work?


As a course participant you...

  • Need to download the free Zoom meeting software prior to the course - we will provide you with a download link.
  • Can join the course on a PC / MAC / Smartphone or tablet (you will need to be able to hear sound either through speakers or headphones but you do not need a webcam). 
  • Will by default have your webcam switched off - this will give you privacy if you do not want to be seen.  If you wish, you can switch your webcam on.  Your trainer, Evan, will explain on the day how this works.  Please note you do not need to have a webcam to participate.
  • Participants will be able to ‘mute’ themselves throughout the course and ‘unmute’ themselves to be able to answer question.   This will give people peace of mind that strangers cannot hear what is going on in the background (their kids / pets etc).  It also ensures the smooth running of the course 
  • Will be able to "ask a question".  You can "virtually" raise your hand and Evan can then unmute you / or you can unmute yourself so you can ask a question.  If you do not have a microphone then you can type a message for the trainer to see.
  • Will be able to see Evan, the trainer, via his webcam. 
  • Will be able to see Evan's screen and therefore see what he is demonstrating/referring to - just as you would in a physical training course.


Topics that we will cover


Step 1:  Know how to target the best audience for your business.

  • Basic and intermediate ways to target
  • Advanced targeting options
    • How to target visitors to your website
    • How to target a lookalike audience


Step 2:  Design your ads so that they stand out and communicate your message

  • Demonstration of some apps & websites for designing eye catching graphics / ads


Step 3:  Understand how best to run the ad campaign

  • How to turn a post into an ad


Step 4:  Understand how to monitor your ads