This online Instagram workshop will take place on Friday, February 7th, from 9.30am to 12.30pm.

This workshop aims to guide those business owners/managers who may/may not have taken their business on social media and are interested in exploring the significant potential in Instagram. This platform offers a great way to connect with their customers where they spend time on Instagram.

Within a highly interactive and collaborative workshop, you will be equipped to:

• Set up your own Instagram Business account
• Administer the page with multiple users
• Understand patterns of usage to maximise the potential of Instagram

Topics include:

• Why Instagram? Is it important and should I be on it?
• How to use it effectively as a marketing tool
• How to set up a business page properly
• How a great business profile page on Instagram becomes your brand
• How to connect with potential customers on Instagram and develop a following
• How to develop relevant content for your company
• Instagram Live: how to utilise it effectively
• Case studies: review and analyse a sample of existing