Market Research for 2021 Webinar

Venue:
Online Virtual Classroom
 
Date:
21/01/2021
 
Note:
Thursday 21st January
 
Time:
9.30am - 1pm
 
Category:
Business Training
 

Market Research is a critical element of your business. Markets constantly change in terms of customer requirements and how the customer wants to access your business or service. This one morning programme will assist you in refreshing your market research skills. It will also help you to consider the consumer trends for 2021, the impact of online selling on your business and the practical steps you might take to reposition your business for a changing customer base. This Webinar is for businesses based in Limerick only.

This event is no longer available
 

Market Research is a critical element of your business.  Markets constantly change in terms of customer requirements and how the customer wants to access your business or service. This one morning programme will assist you in refreshing your market research skills.  It will also help you to consider the consumer trends for 2021, the impact of online selling on your business and the practical steps you might take to reposition your business for a changing customer base.

 

You will cover:

  • Customer buying process
  • Top 10 Global Consumer Trends
  • Repositioning your business, why and how.
  • How to find out what the customer wants.
  • Does the customer want your idea?
  • Factoring the digital age into your business idea
  • Virtual selling for beginners.
  • Introduction and terminology of market research
  • How to undertake Market Research
  • How to analyse the findings and use in your business

5 Pandemic Buying Habits That Are Here to Stay—According to Shopify Research

What does this mean for you as a business owner? Here, we’ll dig into the data and explore five consumer trends spurred by the pandemic, why they’ll have staying power, and how you can successfully adapt your business in 2020 and beyond.

 

Here are the trends:

1 Increase in online shopping

2 Support for local and independent businesses

3 Demand for curb side pickup

4 Appetite for local delivery

5 Shift toward virtual experiences

 

Join us on our Market Research for 2021 Webinar on Thursday 21st of January to find out more.