Venue:
Absolute Hotel, Limerick
What to expect when participating in a Trade Show
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Prepare for Trade Shows
The aim of this programme is to give participants an understanding of what to expect when attending a trade show and the tools needed to capitalise on the trade show to its maximum potential.
The Programme, which is being facilitated by Theresa Mulvihill of Smart Marketing is broken down into the following key areas:
- Choosing your Trade Show
- Managing and budgeting for costs
- Preparing your stand
- Managing sales and the sales pipeline
- Pre-show preparation and marketing
- Post-show closing sales strategies
- Understanding Buyers
- Preparing a plan for cost, staff and customer management
- Post event evaluation tool
- Trade Show technologies and useful tips
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