Venue:
Absolute Hotel, Limerick
What to expect when participating in a Trade Show
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Prepare for Trade Shows
The aim of this programme is to give participants an understanding of what to expect when attending a trade show and the tools needed to capitalise on the trade show to its maximum potential.
The Programme, which is being facilitated by Theresa Mulvihill of Smart Marketing is broken down into the following key areas:
Choosing your Trade Show
Managing and budgeting for costs
Preparing your stand
Managing sales and the sales pipeline
Pre-show preparation and marketing
Post-show closing sales strategies
Understanding Buyers
Preparing a plan for cost, staff and customer management
Post event evaluation tool
Trade Show technologies and useful tips
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