Workshop Overview:

• An introduction to Pricing - a little economics
• Pricing Psychology: What is your product worth?
• Your costs - upfront development, marginal costs/cost of sales
• The Buyers Perspective
• Pricing Pitfalls
• Advanced Pricing - versions, bundling, multi user licences
• Business Strategy - choosing your pricing model
• Managing Pricing - discounting and changing your prices
• Lean Business Model Canvas: Value Proposition