Taking place over four days 18th August, 8th September, 29th September and 28th October, this comprehensive course will cover the following topics:-

Module One

Marketing Background and Understanding the Consumer

• Understanding Consumers
• Market Background
• Research and Data
• Marketing Strategy and Segmentation

The objective of this module is to ensure that companies put the consumer at the centre of all activities, and that they then work with the most relevant retailer/foodservice operator to bring their product to market.  Without understanding who they are targeting it won't be possible for them to get their marketing mix right i.e. product features/quality, price, packaging type / branding, place (which retailer / foodservice operator they should target.

Module 2 - Technical Issues

• Introduction to Finance
• Pricing
• New Product Development
• Food Safety and Food Labelling
• Packaging
• Managing Human Resources

The objective of this module is to ensure that companies are running their businesses correctly and legally (not about their product offer to consumers), this is the internal look a the best way to manage and grow their business.

Module 3 - Growing Sales

• Branding and Pack Design
• Routes to Market
• Buyer Meetings
• Marketing Plans
• Promoting with Confidence
• Public Relations

This is the final module and at the end of the workshop companies should be confident that they have a good understanding of the different elements of the marketing mix and how they can use them to drive profitable sales.  The first three presentations relate to preparation needed prior to listings i.e. packaging design, deciding on the most appropriate route to market and preparing to meet buyers, while the final three focus on growing sales once listings have been achieved.