This comprehensive one day course will cover the following topics:-

The Why & When in Preparing a Business Plan

• Why write a plan
• The time-frame for a plan
• Importance of realism in your idea
• Project v new business - the type of venture

The Who in preparing a business plan

• The objectives of the plan understood by the writer
• Ability to resource the preparation of the plan
• Who carries out the market research that informs the plan

The What to include in the business plan

• Presenting the findings from the market research in the business plan
• Marketing and sales strategy
• Financial projections - how to prepare them

The How to structure the business plan

• Choice - use of language to convey a message
• Content - layout etc
• Highlighting important details
• Emphasis

Presentation of the Plan to End user

• Be knowledgeable about your plan
• Prompt follow up to queries by bank / other parties
• Belief in the idea/document

Avoiding a One Purpose Wonder

• Using the plan to direct the business on a day to day basis
• Securing finance... the need for sustainable financial projections so that the plan can achieve its objective.
• The need for ongoing market research.