How to Run Facebook and Instagram Ad Campaigns

Thursday, 6th August, 2020
1:30pm to 4:30pm
Social Media

Three hour session covering all you need to know about running Facebook and Instagram Ad campaigns - not suitable for those without prior basic knowledge of Facebook.

This event is no longer available

NOTE:  In order to proceed with your registration and attendance on online courses, Local Enterprise Office Longford is required to share your email address and telephone number with external course facilitators. If you would prefer that your contact details are not shared please let us know immediately and we will remove your registration.

Further information on how your Local Enterprise Office process personal data can be found on or you can also visit Longford County Council’s website at

How to run Facebook and Instagram Ad Campaigns

Please note that priority will be given to Longford Businesses and Individuals


Facebook offers small businesses an amazing and affordable way to get into the newsfeed of thousands of potential customers for just a few Euro. You can target people based on their location (10 miles from your town or within your county or nationwide) based on their age and gender, whether they are married, single or engaged and what they are interested in i.e. if they are interested in the product or service you offer. (Facebook owns Instagram so your ads will target people on both Instagram and Facebook.)

This course will explain how it works and how you could use it as a low cost highly targeted tool to promote your new business 

Who is this course suitable for?

This is an intermediate level course which includes some advanced techniques.

This is suitable for you if you already understand how to use Facebook and you are using a Facebook business page for marketing. You do not need to have an Instagram account for your business. 

This is not suitable for people who are unsure how Facebook works e.g. Beginners.

Course Methodology

This is a 3 hour LIVE online course which you can attend from your home or office using a PC / MAC or tablet (you will need to be able to hear sound either through speakers or headphones but you do not need a webcam). Please note that the larger the screen you use the better the experience will be.

How does it work?

Click on this link to watch a video which explains how the online course works