How to create marketing videos on a budget

Thursday, 23rd July, 2020
1:30pm to 4:30pm

Three hour session on creating marketing videos on a budget to promote your business


NOTE:  In order to proceed with your registration and attendance on online courses, Local Enterprise Office Longford is required to share your email address and telephone number with external course facilitators. If you would prefer that your contact details are not shared please let us know immediately and we will remove your registration.

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How to create marketing videos on a budget

Please note that priority will be given to Longford Businesses and Individuals

Would you like to be able to shoot and edit lots of marketing videos for your website or social media posts but you don’t know how to do it? In this LIVE online course which you can attend from the comfort of your home you will learn what kind of online marketing videos you can make for your business, how you can shoot videos with your smartphone - if you have some additional low cost equipment - and how to edit the footage (using video editing software on a PC) into a marketing video.

What will we cover? 

  1. Video editing lesson. You will be shown how to edit video clips that were shot using a smartphone into a marketing video. Specifically you will learn.
        • How to use a video editor.
        • How to add video clips together into one main video.
        • How to edit out parts of a clip.
        • How to add music, text, transitions, crops, zooms, filters, logo to your video 

Following the course you will have access to a video tutorial which provides step-by-step instructions on how to edit a video. You can then refer back to this when you are creating your own videos.


  1. Examples of 4 types of marketing videos for small businesses that you could consider creating.
  • “How to” videos.
  • Product demonstration.
  • Customer testimonials.
  • Company promo videos 
  1. Tips on how to shoot videos using your smartphone including how to interview people, how to become comfortable speaking directly to camera and how communicate the right marketing messages.


  1. Additional equipment you will need in order to shoot videos with your smartphone such as microphones, tripod, lights.


  1. How to upload your video to YouTube and how to share on Facebook / Instagram


Course Methodology

This is a 3 hour LIVE online course which you can attend from your home or office using a PC / MAC / Smartphone or tablet (you will need to be able to hear sound either through speakers or headphones but you do not need a webcam). Please note that the larger the screen you use the better the experience will be.


How does it work? 

Click on this link to watch a video which explains how the online course works