Social Media Marketing Workshop (3 day)

Short Description:

Taking place over three days, this Social Media Marketing Bootcamp is an intensive course on social media marketing including website marketing, Facebook marketing, Twitter marketing, Instagram marketing, video marketing and designing graphics for social media. 

Workshop 1 - How to shoot/edit marketing videos and design social media graphics to promote your activities

Videos are proven to be one of the most powerful ways to market a product or service online and they are perfect for promoting your business services and achievements.

 Learn how to shoot and edit marketing videos using a smartphone.

 Overview of how businesses are using video for marketing.  What equipment you need in order to shoot videos with a smartphone. 

 Tips on how to shoot videos.

 Hands on workshop - how to edit video clips into a marketing video.

 How to design social media images and graphics

• How to resize and edit images
• How to add your logo to an image
• How to add captions to an image
• How to design a Facebook ad and a Facebook cover image
• How to design an email graphic to promote an event

Workshop 2 - How to use advanced Facebook marketing tactics to promote your products and services

• How to brand your page
• How to develop a posting plan
• How to post - best practices
• How to grow your followers for free
• How to increase your organic reach

 Why Facebook marketing now involves advertising.

 Overview of the basic and intermediate ways to advertise.  How to target your audience using intermediate level techniques:

• How to target your audience using advanced level techniques
• How to remarket to people who visit your site
• How to advertise to your email list
• How to advertise to a lookalike audience within your County
• How to design FB ads that will generate responses
• How to grow your followers using FB ads
• How to monitor the success of your ads

Workshop 3 - How to use Twitter and Instagram to promote your products/services and How to make your website more social media friendly

Twitter Marketing for Beginners

• How Twitter works
• How companies use Twitter for marketing
• How to brand your account
• Overview of the main areas in Twitter
• How to tweet
• How to retweet in a way that benefits your business
• How to grow your followers
• How to use Twitter to promote your products and services

 Instagram marketing for Beginners

• What is Instagram
• Signing up for an account
• Taking a photo
• Adding captions and locations
• How to use Instagram as a marketing tool
• How to increase your followers