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Map Location

043 3344284

Social Media Marketing Bootcamp

Venue:
Longford Enterprise Centre, Ballinalee Road
 
Date:
16/02/2017
 
Note:
Course takes place over 4 days
 
Time:
9.30 - 4.30
 
Category:
Social Media
 

Comprehensive 4 day course covering all aspects of social media marketing

This event is no longer available
 

This bootcamp will take place over 4 Thursdays, 16th & 23rd February and 2nd and 9th March 2017

Workshop 1 - How to shoot/edit marketing videos and design social media graphics to promote your activities

Videos are proven to be one of the most powerful ways to market a product or service online and they are perfect for promoting your business services and acheivements.

Learn how to shoot and edit marketing videos using a smartphone

Overview of how businesses are using video for marketing.  What equipment you need in order to shoot videos with a smartphone.

Tips on how to shoot videos

Hands on workshop - how to edit video clips into a marketing video

Demo of a video shoot

  • How to design social media graphics
  • How to resize and edit images
  • How to add your logo to an image
  • How to add captions to an image
  • How to design a Facebook ad and a Facebook cover image
  • How to design an email graphic to promote an event

Workshop 2 - How to use advanced Facebook marketing tactics to promote your products and services

  • How to brand your page
  • How to develop a posting plan
  • How to post - best practices
  • How to grow your followers for free
  • How to increase your organic reach

Why Facebook marketing now involves advertising

Overview of the basic and intermediate ways to advertise.  How to target your audience using intermediate level techniques

  • How to target your audience using advanced level techniques
  • How to remarket to people who visit your site
  • How to advertise to your email list
  • How to advertise to a lookalike audience within your County
  • How to design FB ads that will generate responses
  • How to grow your followers using FB ads
  • How to monitor the success of your ads

Workshop 3 - How to use Twitter and You Tube to promote your products / services

Twitter Marketing

  • How Twitter works
  • How companies use Twitter for marketing
  • How to brand your account
  • Overview of the main areas in Twitter
  • How to tweet
  • How to retweet in a way that benefits your business
  • How to grow your followers
  • How to use Twitter to promote your products and services

YouTube Marketing

  • How to create and brand your channel
  • How to upload a video
  • How to edit the settings of a video
  • How to tag your video to help it get found
  • Where to get embed code for your website

Workshop 4 - How to use LinkedIn, Pinterest & Instagram for Marketing

Linked In

  • How LinkedIn works for marketing and pitfalls to avoid
  • How to setup your profile correctly
  • The benefits of a big network, how to find and grow connections
  • How to create a company page

Pinterest

  • Setting up a new account
  • Understanding boards and pins
  • Following other users
  • Creating and editing boards
  • How to use Pinterest as a marketing tool
  • How to increase your followers

Instagram

  • What is instagram
  • Signing up for an account
  • Taking a photo
  • Adding captions and locations
  • How to use Instagram as a marketing tool
  • How to increase your followers