Venue:
Longford Enterprise Centre, Ballinalee Road
Note:
Course takes place over 4 days
Comprehensive 4 day course covering all aspects of social media marketing
This event is no longer available
This bootcamp will take place over 4 Thursdays, 16th & 23rd February and 2nd and 9th March 2017
Workshop 1 - How to shoot/edit marketing videos and design social media graphics to promote your activities
Videos are proven to be one of the most powerful ways to market a product or service online and they are perfect for promoting your business services and acheivements.
Learn how to shoot and edit marketing videos using a smartphone
Overview of how businesses are using video for marketing. What equipment you need in order to shoot videos with a smartphone.
Tips on how to shoot videos
Hands on workshop - how to edit video clips into a marketing video
Demo of a video shoot
- How to design social media graphics
- How to resize and edit images
- How to add your logo to an image
- How to add captions to an image
- How to design a Facebook ad and a Facebook cover image
- How to design an email graphic to promote an event
Workshop 2 - How to use advanced Facebook marketing tactics to promote your products and services
- How to brand your page
- How to develop a posting plan
- How to post - best practices
- How to grow your followers for free
- How to increase your organic reach
Why Facebook marketing now involves advertising
Overview of the basic and intermediate ways to advertise. How to target your audience using intermediate level techniques
- How to target your audience using advanced level techniques
- How to remarket to people who visit your site
- How to advertise to your email list
- How to advertise to a lookalike audience within your County
- How to design FB ads that will generate responses
- How to grow your followers using FB ads
- How to monitor the success of your ads
Workshop 3 - How to use Twitter and You Tube to promote your products / services
Twitter Marketing
- How Twitter works
- How companies use Twitter for marketing
- How to brand your account
- Overview of the main areas in Twitter
- How to tweet
- How to retweet in a way that benefits your business
- How to grow your followers
- How to use Twitter to promote your products and services
YouTube Marketing
- How to create and brand your channel
- How to upload a video
- How to edit the settings of a video
- How to tag your video to help it get found
- Where to get embed code for your website
Workshop 4 - How to use LinkedIn, Pinterest & Instagram for Marketing
Linked In
- How LinkedIn works for marketing and pitfalls to avoid
- How to setup your profile correctly
- The benefits of a big network, how to find and grow connections
- How to create a company page
Pinterest
- Setting up a new account
- Understanding boards and pins
- Following other users
- Creating and editing boards
- How to use Pinterest as a marketing tool
- How to increase your followers
Instagram
- What is instagram
- Signing up for an account
- Taking a photo
- Adding captions and locations
- How to use Instagram as a marketing tool
- How to increase your followers
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