Marketing / Research & the Competition

• Is this for me? Why, What, When, Where, How?
• How to do market research
• How to communicate my product and/or service
• How to promote my business
• Sales and Customer Care
• The elevator pitch

Recruitment and HR

• How to complete job analysis
• Standardise and develop customer service
• Manage health and safety issues

Finance

• Understanding the financial cycle
• Costs, the different types and effects
• Pricing
• Margins and discounting
• Legal structures
• Tax, Insurance and the Law
• Borrowing money - making a case
• Understanding bookkeeping, cash flows
• Credit management
• Budgeting

Real Life and Personal Development

• Advice and suggestions
• The duties and tasks of an entrepreneur

Writing Your Business Plan to include:

• Executive summary, objectives, structure, mission statement
• Financials
• Relevant appendices

Course takes place over 8 evenings, 28 Sept, 5th, 12th, 19th, 27th October and 2nd 9th and 16th  November from 7pm - 9.30pm