Venue:
Longford Enterprise Centre, Ballinalee Road, Longford
Note:
Course takes place over 8 Monday evenings
Category:
Start Your Own Business
Comprehensive step by step course outlining all you need to know starting in business
This event is no longer available
Reality Check, Marketing, Research and the Competition
- Is this for me? Why? What? When? Where? How?
- How to do market research
- How to check out the competition
- How to communicate my product or service
- How to calculate my price
- How to promote my business
- How to use promotional tools
- How to use social media – Facebook & Twitter
- Sales, Customer Care & Closing the Deal
- The Elevator Pitch
Evenings 3 & 4 Promotion, Recruitment & HR
Preparing a fully costed and workable promotional
plan
How to complete a job analysis in order to:
- Develop job descriptions
- Recruit
- Train
- Carry out appraisals
- Develop Standard Operating Procedures (SOP’s)
- Standardise & develop customer service
- Manage Health and Safety issues
Evenings 5 & 6 Finance
- Understanding the financial cycle
- Costs, the different types and effects
- Pricing
- Margins and discounting
- The top 5 mistakes made by small businesses
- Legal Structures – Tax, Insurance & the Law
- Borrowing money, making a case
Understanding…
- Book keeping
- Balance sheets
- Profit & loss
- Cash flow and cash flow projections
- Credit management and getting paid
- Budgeting
** Meet an Accountant to get the low down on small
business issues – Q & A
**Complete working Excel templates are provided for
the participants to manage their book keeping
Evenings 7 & 8 Real life and personal development
Meet a Commercial Manager from the Bank
- Do’s and Don’ts
- Advice and suggestions
- Q & A
Meeting a successful entrepreneur
- Q & A on their real life experience
- What makes them tick?
- Advice and suggestions
The duties and tasks of an entrepreneur
- DACUM chart
Writing your business plan
Writing your business plan to include…
- Executive summary
- Background of the business
- Objectives
- Founders and ownership
- Legal and organisational structure
- Key personnel and advisors including employee
levels
- Mission statement
- Details of the product or service
- Target market
- Price, promotion and distribution
- Operations
- Finance including…
_ Capital requirements
_ Expected profit margins
_ Profit potential
_ Fixed and variable costs
_ Breakeven analysis
_ Cash flow and P & L
_ Balance sheet
- Relevant appendices
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