Course purpose and learning outcomes

• Explore the legal requirements and regulations relating to starting a variety of business structures.  Choose an appropriate business structure for your business idea and deal with how to register your business and all requirements.
• Analyse the personal, functional and business factors that contribute to business success
• Assess the internal and external business environment relating to a new business start up
• Explain the role and function of a realistic and coherent business plan
• Construct a business plan
• Assess the potential strengths, weaknesses, opportunities and threats to the business
• Develop a comprehensive Marketing Plan for business and understand marketing and market research
• Conduct opportunity, feasibility and market research studies
• Develop a clear understanding of financial reports to include profit and loss, balance sheet and cash flow process.
• Analyse revenue, costs and quality and customer service elements of the new business.
• Prepare costing and pricing models to include overheads
• Be aware of employment legislation, safety legislation and minimum requirements for insurance.

Module 1 - Self Assessment - Start Business Planning Process

Module 2 - Business Set Up - Taxation and Bookkeeping

Module 3 - Cash Flow and Cash Collection

Module 4 - Costing and Pricing

Module 5 - Market Research

Module 6 - Marketing for a Small Business