Aligning Strategy, Sales and Marketing – 25 March 2015

SME Matters

The Mill invites you to a day-long workshop from SME Matters on Strategy Building and Marketing for SMEs, presented by Damien O’Brien, Catherine Jordan & Lisa Welthagen.

Aligning Strategy and Sales – Damien O’Brien
Morning session (9.30am to 1pm)


All too often businesses set goals or targets for their business in a reactive manner rather than focusing on what their business should really achieve. In this workshop we will look at how to set an effective strategy for your business that covers the five major pillars of any company:

  • Financial
  • Customer
  • Marketing
  • Efficiency & Innovation
  • People and Organisation


Once an understanding of the importance of effective strategic planning is gained, we will then look at the key aspects of sales development that should be considered and how to implement these sales strategies in your business.

Marketing for SMEs – Catherine Jordan & Lisa Welthagen
Afternoon session (2pm to 5pm)


Marketing budgets and resources can be limited when growing your own business. This workshop will help you focus in on specific tasks and make the most out of limited resources.

  • Three Circle workshop – focus on where you want to position your business in the market place, thus deciding on your marketing activity. Determine your vision, purpose, culture and values.
  • How to make the most out of a small budget
  • The importance of a great website and how to review your site, SEO, PPC, Adwords & Google AnalyticsLisa Welthagen
  • Importance of Branding
  • Social Media – is it right for your business – which platforms to use


The workshop will offer practical examples, will be interactive and will include ‘follow-on’ advice.



About SME Matters


SME Matters was set up in 2005 by Damien O’Brien. Damien is a recognised business expert who specialises in developing the knowledge and skills of owner managers and giving them the tools to transform their business in terms of bottom line growth and business and personal satisfaction. Damien has a high energy motivational manner that drives owner managers to work on their business. His experience ranges across all sectors of the economy and he brings that experience to bear in the programmes he teaches and in the one-to-one time spent with owner/managers to maximise their businesses and personal potential.

SME Matters specialises in supporting small and medium sized business owner/managers on a one-to one-basis and through the acclaimed Advance Business Development programme that has been running for the past 6 years.

SME Matters work with the directors/partners to ensure that the strategy, mission and vision are clear, and work with managers and other staff to help them develop the skills they will need as the organisation changes.

Details & Booking


Date: Wednesday 25th March

Time: 9:00am – 5:00pm

Location: The Mill – Drogheda’s Enterprise Hub

Cost: €80, Lunch Included

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