Advanced Facebook and Instagram Paid Advertising

Venue:
Live and Online
 
Date:
30/11/2020
 
Time:
11-2pm
 
Category:
Workshop
 

Run over two half days, this programme is for business owners that are using Facebook/Instagram and want to learn how to use the Facebook Ads Manager to run paid ad campaigns. This training for for Mayo based businesses only.

This event is no longer available
 

This programme is for business owners that are using Facebook/Instagram and want to learn how to use the Facebook Ads Manager to run paid ad campaigns. This training for for Mayo based businesses only.

It is running over two days:

  • Monday 30th November 11am - 2pm
  • Monday 14th December 11am - 2pm

This course is not suitable for beginners.  The programme is being delivered by Louise McDonnell, Social Media Author, Trainers and Coach.  It will guide participants on how to use the Facebook Ads Manager to create paid ad campaigns on Facebook and Instagram.  

Day 1

  1. Considering the customer journey and how this relates to running advertising campaigns
  2. 5 step overview of Facebook & Instagram Ads
  3. Creating Audiences for (Facebook & Instagram) Ads in Facebook Ads Manager
  4. How to create an audience that matches your buyer persona
  5. How to target people based on their demographics
  6. How to create remarketing audiences
  7. What Audiences to Use and When
  8. Exercise.  All participants will be asked to carry out practical tasks on their Facebook pages and ad accounts between the first and second sessions.

Day 2

  1. Review of exercise from day 1
  2. An overview of how Ads are structured
  3. 13 different Facebook Ad objectives and when to use them
  4. A breakdown of how ads a structured.
  5. A step by step guide on using Facebook Ads Manager to create ads
  6. How to MASTER your sales funnel... awareness, retargeting, and conversion!