This programme addresses the key elements of developing a brand and why the logo, design packaging, photography is so effective in differentiating the business. This programme will help small business owners identify their unique offering and connect with their target customer to build a successful brand. The session has its under lying message that integrated and consistent communication of the core brand/business message across all customer touch points leads to successful brand building, repeat purchases and customers.

This programme has a principal theme which is Keeping Your Customer Central to your Business

• Connecting with your target audience /persona development
• Positioning – identifying your Brand essence
• Defining your logo in accordance with your brand identity
• Creating a coordinated "look" for your artwork, logo from invoice to Facebook page
• Developing your key sales messages that help you stand out from competitors (USP Ultimate Selling Proposition)