Develop Your Business Online September 28

Venue:
Live and Online
 
Date:
28/09/2021
 
Note:
September 28th
 
Time:
10.00 am - 1.00 pm
 
Category:
Workshop
 

This two-morning workshop on 28th and 29th September 2021 workshop will help small businesses understand how business development and promotion can be done in an online digital world. Please note this training is for Mayo-based businesses only.

€0
Only 1 remaining
 
 

Please note this course is for Mayo businesses only.

This workshop (run over two mornings) will help small businesses understand how business development and promotion can be done in an online digital world. It will help you understand what time and money you should consider investing in online activities. All businesses are different and have different customers so for some, a website may be very important, but for others, it may be more appropriate to spend time on social media, some businesses will need to do both. Other businesses will need to pay to advertise online, but for others, this would not be a worthwhile investment in time or money.

The workshop explains how the online world works, how small businesses can be successful online, but how they can also waste time and money online. Topics covered include:

  • Promoting a small business online
  • How search engines operate and what is important to know about SEO – search engine optimisation.
  • What you need to know before developing a website.
  • How to make sure when you do invest in a website you get the best return for your money and time
  • Popular social media, and which are, and are not appropriate for your business and customers.
  • The importance of email marketing
  • Paid social media – how it works and how to decide if it’s appropriate or not for your business
  • Pay per click advertising - how it works and how to decide if it’s appropriate or not for your business

At the end of the workshop, you will be able to make a more informed decision about where to invest time and money developing your business and attracting new customers, from online activity.

The Course instructor: Aisling Roche Flanagan, is the founder of a marketing communications training company with 25 years of experience and is also the founder of a small food business that is successfully trading on and offline. Her LinkedIn in profile is available here https://www.linkedin.com/in/aislingroche2/.

This course will be delivered live on zoom.