Please note this training is for Mayo based businesses only.

This workshop is designed to assist micro businesses make informed decisions as to the time and money investment they will need to make in building their business and brand online. The workshop is being delivered over two mornings on the 2nd and 3rd of March

At the end of this workshop participants should be able to understand how people buy in the new always on, online digital economy. They will have an understanding of how to identify potential customers for their business, how online search engines work, the importance of understanding keywords and how to do a key word analysis. They will understand the most used social media in Ireland, and which of these may or may not be appropriate as a brand development media for their businesses. They will also have an introduction to the functionality and potential of online advertising options.

Course Content:

• How buying and marketing communications has changed in an online world.
• Understanding your customer and market
• To what extent is your customer online and where is that customer?
• How search engines work
• The importance of key word analysis
• Social Media Platforms - strengths, weaknesses, potential
• Online Advertising – strengths, weaknesses, potential

This training is being delivered live and online.  You will be emailed details of how to join in advance of the training.  

Aisling Roche is the founder and Managing Director of ARMS Marketing & Training a consultancy offering, training, facilitation and business development advice to Government agencies and Irish SMEs. ARMS Marketing & Training are experts in: Personal Communications, Networking Skills, Digital Marketing, Market Research, Brand Strategy, Marketing Communications, Sales and Business Development.

Aisling is a qualified personal and executive coach and is also a part time lecturer in the UCD School of Businesses where she has been lecturing, in a variety of communication and marketing subjects, for the past 20 years. She is a mentor on the Enterprise Ireland Mentor Panel and a trainer, facilitator and mentor for Enterprise Ireland and the Local Enterprise Offices.